What is Tru-Vision? What Are Those Plastic Retail Merchandising Strips Used For?

Tru Vision

Any business selling retail products knows shelf space and wall space matter tremendously. While a store footprint might seem big at first, the amount of inventory that needs to be carried to make the venue a success can be considerable. And that’s when the space available for products becomes critical. The real estate that each unit of product takes up means something else doesn’t get displayed for a customer to see and purchase. If a product is not seen, it’s rarely bought based on a request for items behind the counter or in the back. What people don’t see generally doesn’t exist in their minds.

Unfortunately, customers are focused in the moment if they don’t have a buying plan when they enter the retail location. They have seconds to be taken care of, and then they move onto the next product.

Understanding Retail Space Real Estate

Retail space is essentially categorized into three groups at most small to medium retail sites. Larger facilities have more options, but the same rules generally apply for most of the space involved. The first category, shelf space, is the most obvious, taking up the majority of real estate available for product availability. It allows a multi-layered footprint for product visible and reachable at the floor level. The second category is target placement. These are the goods and temporary stands placed where customers have the most foot traffic and are usually placed near the cashier, entranceway or main aisle ends. Some have permanent fixture but many come and go. Finally, there is the wall space. Retailers have a couple of choices for this third category. They can use shelves, hooks, stringed suspension, or adhesives. However, the overall approach is to display goods vertically on wall space that would otherwise be empty. Obviously, with a good amount of inventory, some of these choices don’t work well. Furthermore, there needs to be easy access to the individual product units as well as the ability to restock them quickly. Ergo, the wall equipment used needs to be compatible with all these needs.

The attraction of putting inventory in place as much as possible and overloading shelves can seem overwhelming. This perspective puts an overload on the first category of placement and ignores the other two. Customer attention is so fleeting, and retailer margins tend to be hard and thin on most product channels. So, stuffing the shelves makes immediate sense. However, clutter and overwhelming visibility with the most obvious of placement retail real estate can be a mistake. It looks unprofessional, customers get confused, and it can lead to problems with damage, spoilage, inventory confusion and even theft. Clarity in the shopping experience is a must, especially if customers are expected to be regulars and return buyers.

Alternatively, overloading the walkways with too many end-aisle or target placement stands can be a bad move as well. Cluttering the walkway and main traffic locations actually might trigger the opposite reaction in customers, driving them away from the product due to the customer feeling a hard-sell pressure. Target placement and end aisle stands are frequently interpreted as gimmicky or discounted stock and likely lower quality. Obviously, this is not the ideal reaction a vendor wants from a buying customer. Instead, a fine balance in placement and availability is the goal.

What is Tru-Vision?

Stic-N-Pic solves the wall space retail challenge effectively, efficiently, and in a cost-smart way, as well as getting away from shelf-stuffing and cluttering walkways. Our Stic-N-Pic retail merchandising strip is 99.9% of the time connected to a shelf or bracket with the use of an S-Hook. It really does not compare in any way with a shelving unit or bracket that is physically attached to a wall or floor.

Cost-Effective Solutions are Just Smart Business

Unlike heavy duty hardware, which can run in the thousands of dollars to acquire and end up being a capital investment, retail merchandising strips plastic connectors by Tru-Vision Plastics, Inc. are pennies on the dollar with regards to their related business expenses. In fact, they create a very small burden in the grand scheme of operating costs, are easy to replace, and they can be put up and removed quickly with little effort. When a vendor needs to add to wall space quickly, Stic-N-Pic can go up faster, easier, and cleaner than trying to construct a full wall bracket system. Furthermore, Stic-N-Pic are very flexible in attachment as well. They aren’t just the typical hardware screw-in attachment. Instead, these versatile product holders can be connected to each other, and Stic-N-Pic can be connected with Channel Mounts, S-hooks, and other methods as well. S-hooks are the most commonly used. Removal is extremely easy. Simply sever the connection point and pull the strip off. Additionally, most retailers want everything pre-packaged and set up on the retail merchandising strips before it is delivered to their store.

Because Stic-N-Pic are made from an industrial grade plastic fabrication, they can be fashioned in different grades of thickness for different product weights. That includes light-weight bag products to heavy weight, even significant capacity holders for larger or high-density product packaging.

Maximize Your Retail Potential on the Floor

There’s no question that Tru-Vision Plastics, Inc. Stic-N-Pic gives manufacturers and distributors a leg up in making their retail product footprint far more flexible and accommodating. Not using them is simply leaving marketing space and money on the table for competitors to take advantage of. And in the retail business, giving up that kind of revenue potential bites right into margins that are already traditionally thin. Proactive vendors are going to use their store footprint as effectively as possible, and Stic-N-Pic are created to help in that regard. Buy Stic-N-Pic now, and you’ll probably be asking yourself why your business wasn’t using them sooner. Contact us today in Brenham, TX!