What compels a consumer to buy something? Do advertising materials really motivate consumers to purchase one item over another item? You bet they do. One major study found that in-store and online advertisements influence nine out of 10 consumers. However, the same study reports that consumers trust printed ads and TV commercials (58 percent) much […]
Merchandising is no longer a straightforward marketing strategy for brick-and-mortar retail businesses. Instead, merchandising has been elevated to a sophisticated art form that must continue evolving to compete with e-commerce websites. Although online shoppers spend over a billion dollars every year buying products and services online, research indicates that people still love to browse stores […]
Face shields or face visors are types of personal protective equipment (PPE) that protect the entirety of your face (eyes, nose, mouth, skin) from hazardous materials. A shield made from specialized plastic that resists impacts, chemicals, and infectious pathogens is attached to a headband in a way that allows the wearer to pull the shield […]
Every retail business owner looks forward to super-looking shelves. You may have regular reviews to check their condition and make adjustments where necessary. While the main concern could be the shelves, have you thought about the details that can complement your shelves? Well, one such display complement is clip strip plastics from Tru-Vision Plastics, Inc. […]
Retail merchandising strips consist of a length of metal or plastic with clips or hooks at regular intervals for hanging merchandise. They line most commonly at the front edge of shelves in retail businesses. Some are designed to hold lighter products and come with longer or shorter spacing to fit the product’s size better. Others […]